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mPoria Introduces Entry-Level Mobile Commerce Service For Small Retailers
Latest version of company’s market-leading m-commerce solution enables underserved segment of the retail industry to enter the $500 million U.S. m-commerce market
SEATTLE, Wa., August 27, 2008 (BUSINESSWIRE) – mPoria, Inc., the leading provider of mobile commerce solutions for retailers, today launched GoMobile! Lite® (GMLite®) -- the latest version of its market-leading ‘Go Mobile!®’ m-commerce service specifically designed for the large and underserved segment of small retailers.
This new version makes it affordable for small merchants to launch their own m-commerce shopping site and begin taking advantage of the $500 million U.S. m-commerce consumer channel. According to Hossein Mousavi, CEO and co-founder of mPoria, "Our flagship GoMobile! service has been extremely well-received in the marketplace and is viewed as the standard in m-commerce technology. That said, many small retailers have indicated their particular business needs do not necessarily require such a robust solution so we developed GMLite -- an entry-level version of GoMobile! that serves the specific needs of the small retailer market.”
Leading industry analyst firm Juniper Research believes the number of consumers accessing the mobile web on a daily basis is set to increase from 577 million today to 1.7 billion by 2013 and the sales of physical goods via mobile devices is set to increase more than 390% to $1.9 billion by 2010.
Mr. Mousavi continued, “The mobile commerce opportunity is significant and our goal is to remain the leading provider of m-commerce technology. GMLite not only expands our product line, but also strengthens mPoria’s leadership position in maturing m-commerce market.”
Go Mobile! Details
GMLite features the core capabilities of mPoria’s flagship GoMobile! service, including the online wizard-guided site set-up process; quick and easy site launch; and click-to-call purchasing capabilities.
To establish a site in as little as 30 minutes, merchants following a series of simple non-technical, online, wizard-guided instructions through the mPoria merchant services website. Through this process, the merchant is able to establish branding requirements and a product catalogue of up to 100 products. Once set-up is complete, the merchant’s branded mobile shopping site is launched and accessible to consumers by entering a URL (selected by the merchant) in their mobile device, or via mporia.mobi. When ready to make a purchase, they simply click the merchant’s ‘click-to-call’ button to complete the transaction. GMLite is available for $9.99 per month with a one-time $19.99 set-up charge.
Retailer Benefits
• Simple, fast & low-cost entry into mobile commerce market
• Added marketing vehicle and customer touch point
• Additional revenue stream
• Top-of-mind brand awareness and increased customer loyalty
• Simple, automated, and non-technical set-up process
Consumer Benefits
• Access to their favorite products and brands via any mobile device
• Convenient and easy browsing and product search
• Simple, secure product purchase via any mobile device
• Immediate updates on sales and promotions
• Freedom to shop anytime, anywhere
To learn more about mPoria’s GoMobile! m-commerce service, call mPoria Sales at 206.447.3360, email sales@mporia.com or visit the company’s website at www.mporia.com.
About mPoria, Inc.
mPoria Inc. is the leading provider of mobile commerce solutions in North America. The company builds and markets m-Commerce stores for retailers and service providers, enabling them to extend their reach to the mobile channel and drive consumer sales. Retail customers include GameStop, Buy.com, TicketsNow, Cutter & Buck, and others. Wireless carrier partners include Verizon, Sprint and Cingular. mPoria is privately owned and based in Seattle, WA.